If your firm is like mine, chances are there are a lot of great people with really fantastic ideas. But the outside world knows nothing about them, because there’s no coordinated strategy to sing their praises.
I can’t say it any better than Steve Matthews at Stem’s Legal’s Blog:
If you’ve been paying any attention at all to the zeitgeist of legal web marketing the last couple years, you know that producing and publishing content is the best possible way to grow your online reputation. But “content, content, content” is so much easier said than done. Firms need specific strategies for building an internal publishing culture.
Steve has come up with ten tips to building a law firm publishing culture. So what are those ten critical tips that can move you from being unkown to going viral (ok, lawyer publications rarely go viral, but I can always hope….)? Read on…